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A Name You Can Trust

Our Family of Products

Since opening our doors in 1929, we’ve been committed to providing our customers with exceptional quality at competitive prices. There is no better example of this decades-long commitment than the products that wear the Heinen’s brand label. From unique specialty items to everyday staples, you can trust that our family of products delivers on our core belief — you have to find the best to sell the best.

Savings You’ll Love

On average, customers save at least 25%* when purchasing Heinen’s brand compared to national brands.

*Average savings on a basket of popular Heinen’s brand products. Savings based on regular retail prices and are subject to change.

Quality You Expect

Every Heinen’s brand product is hand-tested by our experts to ensure that it meets our strict sourcing and quality standards, including no artificial flavors, colors or preservatives.

Variety that Excites

There’s never a shortage of items to discover, taste and enjoy from our brand. Even better, we’re continuously adding new items and expanding customer-favorite product lines every month.

Discover our Family of Products

With more than 1,000 Heinen’s products throughout our store and new additions arriving every month, shopping our band can seem overwhelming. These four subcategories summarize our offerings to simplify the shopping process and ensure you don’t miss out on any of our delicious items.

Foodie Finds

In the mood for something unexpected? You’ve come to the right place! Thoughtfully selected for adventurous foodies who are on the hunt for unique flavors, bring a little joy to your grocery shopping with our foodie finds.

Meals in Minutes

When you are in need of a shortcut that doesn’t taste like you cut corners, our low-effort, high-quality entrees and sides are the key to a wholesome meal in minutes.

Pantry Essentials

A full pantry keeps you ready for anything! Sourced and tested by our experts to elevate meals, snacks and treats on the fly. Stock up on the essentials you’ll want when inspiration strikes.

Everyday Staples

You deserve fresh, high-quality foods at a great value, and our everyday items deliver just that! From frozen veggies to milk, eggs, butter and more, these trusted Heinen’s products are mealtime must-haves that prove that value and quality go hand-in-hand.

Heinen's Associate Reaching for a Jar of Heinen's Creamy Peanut Butter on a Shelf

Shop Our Brand Online

Shop Heinen’s brand online and place an order for free curbside pickup or delivery.

Learn More about Our Brand

Our Customers’ Top 10 Heinen’s Products

Our customers have spoken and they have great taste! Discover the Heinen’s products that made the top of our fan-favorite list!

3 Made-in-House Items You Can Only Find at Heinen’s

We believe that fresh is best, so we create original products from top-quality ingredients that can only be found in our Produce Department! Produced daily at our local state-of-the-art manufacturing facility or in our stores, get a behind-the-scenes peek at how we make these customer-favorite items.

We Know Our Sources: Heinen’s Hand-Selected Cheeses

When it comes to the options in Heinen’s Specialty Cheese Department, Heinen’s Hand-Selected Cheeses are the best-of-the-best! Perfect for pairing with wine, discover how Heinen’s Director of Specialty Cheese scours the globe and collaborates with world-renowned cheesemakers to create cheeses you can only find at Heinen’s.

We Know Our Sources: Two Brothers Marinated Meats

Made in-house using original recipes, our assortment of pre-packaged, ready-to-cook marinated chicken breasts, wings, thighs and pork tenderloins are your flavor-packed solution to an effortless home-cooked meal.

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