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Join Club Fx Today!

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F is for Food and x is for prescription — we believe food is an important cog in health!

Club Fx is a new program for Heinen’s Tasteful Rewards members that offers education, support, incentives and a heavy dash of inspiration for customers to optimize their health!

Join the nearly 30,000 Club Fx members and start receiving your Club Fx perks today! Membership is FREE and includes weekly nutrition tips, recipes, exclusive product promotions and an opportunity to schedule time with your Heinen’s home-store Certified Wellness Consultant.

To learn more and to join, visit:

Welcome to the Club!

By Heinen's Grocery Store
In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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