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New at Heinen’s: Rice, Pastas and Sides

New at Heinen's: Rices Pastas and Sides

Escape to the Mediterranean, central Italy and the Bronx by stepping into our new and improved Rice, Pastas and Sides aisle!

From rice made with veggies to pasta made with chickpeas to farfalle made with love in the heart of Little Italy of the Bronx, there’s no shortage of new products to discover. Check out eight of our exciting new artisan and plant-based pasta brands to try at home.

Having trouble locating a product? A Heinen’s associate is happy to help you find it.


1. RightRice
Here’s a new solution for shoppers searching for a plant-based, gluten-free, protein-packed alternative to traditional rice. The entrepreneur behind Popchips has created RightRice, a more nutritious dry rice that’s made with vegetables. Add your own seasoning to their Original option, a comforting classic, or try RightRice in Spanish, Garlic Herb and Cilantro Lime. For “rice made right-er”, try RightRice!



1.Banza Pasta
Fueled by the power of the mighty chickpea, Banza is on a mission to make nutritious food more accessible for everybody. Banza’s gluten-free, non-GMO pastas are made from over 90% chickpeas. An age-old staple of the Mediterranean diet, chickpeas pack a punch of nutrients in one tiny and sustainable legume. The team at Banza says it’s like a mildly flavored, springy superhero for upgrading your favorite meals! With 23 grams of protein and 25% fewer carbs, we’re excited to welcome Banza’s Chickpea Pasta Wheels, Chickpea Pasta Gemelli, Chickpea Pasta Bowties and Chickpea Pasta Rigatoni to our shelves.

Banza Pasta

2. Big Green Organic Pasta
Big Green Organic Food is committed to using non-GMO, natural and organic ingredients for foods that foster greater health and wellness. The folks at Big Green work closely with farms untouched by chemicals and pesticides while researching organic ingredients to develop minimally processed, environmentally conscious and healthy foods. Try their Organic Black Rice Penne, Organic Buckwheat Penne, Organic Millet Penne, Organic Black Rice Capellini, Organic Buckwheat Capellini, Organic Millet Capellini and Organic White Rice Capellini.

Big Green Organic Pasta

3. Jovial Foods Cassava Pasta
We’re excited to now offer Jovial Foods’ Cassava Pasta produced by a family-owned company committed to making gluten-free foods everyone will enjoy. A calorie and carbohydrate-rich vegetable, Cassava is packed with key vitamins, minerals and fiber. Crafted in Italy by artisan pasta makers using the same century-old family traditions, Jovial’s Cassava Pasta cooks firm and tastes great with all types of sauces! Find it in Cassava Spaghetti, Cassava Fusilli, Cassava Elbows, Cassava Penne and Cassava Orzo.

Jovial Foods Cassava Pasta

4. Little Italy in the Bronx
Journey to central Italy via beloved New York Neighborhood, Little Italy in the Bronx with specialty pasta made from Tuscan wheat and water from the springs of Italy’s Chiana Valley. We’re excited to offer Potato Gnocchi, Farfalle, Rotini and Angel Hair pasta from Summer Garden Foods in collaboration with Little Italy in the Bronx. That’s the business district along the Bronx’s Arthur Avenue, known worldwide for its restaurants, handmade goods and the authentic Italian culture that’s been passed down by the neighborhood’s families for well over a century. Pair the pasta with a variety of Little Italy in the Bronx sauces, also available at Heinen’s, for a taste of Italian American heritage and a trip to Italy in every bite!

Little Italy in the Bornx Pasta

5. Skinny Pasta
Love pasta but not the calories? Skinny Pasta is sugar-free, gluten-free, fat-free and has only 9 calories per serving! Made with a unique ingredient known as the Konjac plant, native to Southeast Asia, Skinny Pasta is a healthy, all-natural alternative that contains a fiber known to slow digestion and help with weight loss. Available in Noodle, Spaghetti, Fettucine and Rice, Skinny Pasta is pre-cooked, ready in minutes and a smart complement to your family’s favorite recipes.

Skinny Pasts


1. Miracle Noodle
Miracle Noodle products are made with diet-friendly, plant-based pasta. Whether you’re looking for healthy foods to help you lose weight, curb your carb consumption or satiate cravings, Miracle Noodle makes healthy eating easy and delicious. All products are non-GMO, vegan and grain-free. Try their Ready-to-Eat Vegan Spaghetti Bolognese and Ready-to-Eat Spaghetti Marinara.

Miracle Noodle

2. Wild Garden
Bring the authentic flavors of the Mediterranean right to your kitchen table with four new sides from Wild Garden. The team at Wild Garden believes that the world is connected through food. Using only the best natural ingredients, their chefs have captured the most delicious flavors of the region to bring us a taste of the Mediterranean at home. Try Wild Garden’s Couscous Pilaf, Dill & Fava Pilaf, Rice & Potato Pilaf and Bulgar Pilaf for easy, heat and serve options your family will love.

Wild Garden Sides
By Heinen's Grocery Store
In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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