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Find What’s New

We’re more than just a grocery store

Shopping at Heinen’s is about more than just picking up groceries. It’s about experiencing new flavors, discovering unique items that simply cannot be found elsewhere and learning from our knowledgeable and passionate associates. Find out what’s happening at your local Heinen’s grocery store.

In-Store Events

Join us for one of our wine and beer tastings, wellness seminars or product demonstrations. Find an event at a store near you.

Pick of the Vine Features

Hand-selected by our Wine Experts, Heinen’s Pick of the Vine collection features unique wines from around the world for under $15.

Beer on Draft

Check here often as our beer picks are constantly changing. You never know what you might find!

Monthly Brewery Partner

Join us each month as we tap an exclusive or unique draft beer from our latest Brewery Partner.

Local Brands You Know & Love

Join Tasteful Rewards

Exclusive savings and delicious recipes delivered to your inbox weekly.

Weekly Meal Inspiration

Dinner time is less of a dilemma with our delicious and simple recipes.

Ways to Save

From Tasteful Rewards to weekly sale items, it’s easy to find quality products at great prices and many ways to save.

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